from trailblazers
to history makers

The famously unsporty one in a sporty family growing up, working in the rapidly expanding women in sport field has become one of Jacqui’s biggest personal and professional passions.

At Women’s Health, Jacqui grew the brand’s ground-breaking Women in Sport (WinS) initiative – created in 2011 to support female athletes – from awards night to year-round content platform spanning print, digital, social and events. In 2017, at Seven West Media, she launched the WinS mentoring program to create tangible change at both grassroots and elite level, connecting the next generation of sporting talent with leaders in business, finance and media.

Over the past five years, Jacqui has built strong relationships with Australia’s leading female athletes and sporting codes – including AFLW, cricket, football, Rugby 7’s, swimming and Paralympic sports – and worked with sponsors including Toyota, Samsung, Rebel, Triumph, Pantene, the Australian Federal Government and Sports Australia. 

Alongside the Women’s Health commercial, marketing and publicity teams, she played an integral role in the television broadcast of the 2018 Women in Sport Awards on Channel Seven. The history-making event generated more than $11 million in publicity for women in sport and went on to win Event of the Year at the 2019 Australian Magazine Awards.

A specialist in storytelling for the women in sport space, Jacqui is committed to helping athletes, teams and brands connect with a wider national and international audience. In 2020, she was an ambassador for Team 23, one of 23 female leaders in the sport, media and business arena invited by Football Australia to support Australia and New Zealand’s successful joint bid to host the FIFA Women’s World Cup 2023.

In addition to being a passionate advocate for female athletes, Jacqui is a committed trail and endurance runner. Before the world’s borders slammed shut in March 2020, she was days away from flying to the US to compete in The Speed Project, running from Los Angeles to Las Vegas in one of the world’s most gruelling and infamous underground relay events.

A finalist for Social Change Maker at the 2018 B&T Women in Media Awards, Jacqui will continue to strongly fly the flag for Aussie women in sport in the lead-up to 2023. As an expert in this field, she also continues to consult to Women’s Health on major initiatives, including women in sport and the WinS Awards, now in their tenth year.