where the media journey began
Well, it’s a long story. Born and raised in Sydney, Jacqui is a proactive, solutions-driven editor, content director and media professional. She has more than 25 years of publishing experience, with the last 15 years devoted to building brands and communities in the health, fitness, wellness and female empowerment space.
With early aspirations to follow a nursing career, her love of storytelling soon took over. At the age of 17, Jacqui moved to Bathurst to complete a communications/journalism degree at Charles Sturt University. And the rest is history. Having cut her magazine teeth working on some of Australia’s most iconic brands – including Dolly and Cleo – in the glory days of print media at Park Street, she has an innate understanding of what makes Aussie women tick and motivates them to live happier, healthier lives.
At Pacific Magazines, as editor and content director of Women’s Health Australia, Jacqui led the editorial direction for a brand that moved the hearts and minds of one million women every month across its print, digital and social channels.
In less than two years, she transformed an already strong print product into a powerful multi-platform brand, diversifying its revenue streams and launching a range of market-leading brand extensions including Celeb Sweats, Secret Sweats, Women’s Health Talks, Well Fed and its podcast series, Uninterrupted.
At the helm of Women’s Health, Jacqui also led the brand’s ground-breaking Women in Sport (WinS) campaign for five years, growing it from annual awards night to a powerful year-round content platform.
With her finger firmly on the pulse of the latest global health, fitness and wellness trends, Jacqui specialises in creating editorial content that drives audience engagement. Her professional mission? To collaborate with like-minded people and brands to forge meaningful connections and make a positive difference.
Fuelled by a personal mantra of “the bigger the challenge, the greater the growth” Jacqui is a keen runner and yoga-lover who splits her time between Sydney and the South Coast.