editorial Content
& Consulting
With decades of experience building brands and communities in a rapidly-changing media landscape, Jacqui has a deep understanding of the women’s lifestyle market and how to create quality content that cuts through.
She is highly skilled at identifying opportunities for editorial and commercial growth in the health, wellness, fitness and sport space, and knows how to create powerful audience connections across a range of platforms, whether that’s in print, in person (curating content-led events) or via podcast.
With a wealth of ideas, strong relationships, an authentic leadership style and overflowing contact book, Jacqui is available for editorial consulting and strategy work, project management, panel ideation/curation, podcast development plus all forms of freelance writing, editing and content creation.
Having worked at some of Australia’s biggest media organisations, and led multiple female-focused brands, she is an expert at crafting authentic brand storytelling and content designed to engage specific consumer audiences.
In 2021, she worked with Paragon Media to successfully relaunch Women’s Health into the Australian market, re-establishing it as one of the country’s most credible and relevant lifestyle brands, generating almost $2 million worth of publicity with its March 2021 comeback cover featuring Sally Fitzgibbons.
Her final Women’s Health Australia cover, featuring six-time Paralympic gold medallist Ellie Cole and BMX champion Saya Sakakibara, was named Cover of the Year at the 2021 Mumbrella Publish Awards.